We’ve found ten great examples of parallax scrolling. For a creative agency, it makes sense to impress potential clients with your web design skills.īut if I’m looking for car insurance quotes, do I really want to waste time scrolling through some fancy parallax effect to get to the quotation form? Probably not!įor competitive industries where users want information fast, parallax scrolling could adversely affect bounce rates and conversions.Īlways think about the content, context, and how the website is trying to serve the user. Does Your Parallax Scrolling Effect Distract or Annoy the User? If you need users to read your content, keep it simple! There are other ways designers can present content to users and still maintain legibility. This isn’t a good user experience as the user cannot consume all of the content properly. How Does it Affect the Content?Īnother question you must ask before adding a parallax scrolling effect is, how does it affect the content?įor example, on the Collage Crafting website, designers chose to add a parallax effect for the point of sales outlets.īut it’s difficult to read some of the content as it gets cut off at the top and bottom as you scroll.
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So, when it comes to eCommerce, what are your goals? To impress the user with your web design skills or sell products? Unless you’re able to optimize your page speed, you might want to avoid parallax scrolling for eCommerce or websites where speed matters.Ĭheck out this article on how to improve page speed for parallax scrolling. But for most other websites, the average is between 3-6 seconds. According to Google, two seconds is the threshold for eCommerce websites. Parallax scrolling is a page speed killer, especially for websites on shared hosting plans.
When to Use Parallax ScrollingĪlthough it’s a highly effective tool for creating unique user experiences, designers must consider the downsides of parallax scrolling-it can have adverse effects! Page Speed Today parallax scrolling can be incredibly complex, where web designers create immersive visual experiences. With the introduction of HTML5 and CSS 3 in 2011, parallax scrolling effects became easier to produce and thus grew in popularity. It wasn’t until 2007 that parallax scrolling made its web design debut using Javascript and CSS 2 on Internet Explorer 6. In the early 1980s, video game designers used parallax scrolling to create 3D effects for 2D games, most notably 1981’s Jump Bug. Parallax scrolling dates back to the 1930s as a motion picture technique for animated films like Disney’s Snow White and the Seven Dwarfs.
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Want to create a parallax scroll in your design? It’s easy in UXPin! Get a 14-day trial and see how to do it quickly. By setting different scrolling speeds for each layer, designers create the illusion of objects moving around the screen as the user scrolls. There are several types of parallax scrolling patterns, but they all use separate layers of content to produce the desired effect. Similar to the depth perception of driving in a car where close objects pass by the vehicle fast while things in the distance pass slower. Parallax scrolling is a web design technique where elements appear to be moving at different speeds to produce a 3D scrolling effect. The parallax scrolling effect can add depth and dimension, giving the user an immersive, engaging experience-something brands constantly strive to achieve! What is Parallax Scrolling?
Parallax scrolling is a creative tool for designers to create 3D experiences on a two-dimensional screen. Designing with Parallax Scrolling: The Do’s and Don’ts
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